Opportunity Cost: The Road Not Taken
What Kodak Forgot In 1975, a young Kodak engineer named Steve Sasson built the world’s first digital camera. By today’s standards it was clunky, about the size of a toaster, but it worked. He showed it to management. Their response? “That’s cute. But don’t tell anyone.” Why? Because Kodak’s empire was built on film. Film … Continue reading Opportunity Cost: The Road Not Taken
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